At Europe Luxs® 2026, the stage is reserved for the pioneers and
powerhouses shaping the future of business, luxury, and global influence.
Former Minister and Member of Parliament - Malta
CBE, FRCP (Hon)
Managing Partner at Henley & Partners - UK
CEO of House of Emirates
Head of Legal & Global Mobility, Global Authority on Wealth Migration
Founder of sAIph Search & Burst Digital
Max Carmichael is one of the UK’s leading voices on AI Search and the next era of brand building. He is the founder of sAIph, an AI Search optimisation business pioneering how brands earn visibility inside ChatGPT, Perplexity, Claude, and Gemini, and of Burst Digital, a brand and growth agency working with the likes of Vivienne Westwood, Howdens, and Langham Hotels. Previously Head of Research at one of the world’s leading crypto research houses, Max blends the analytical depth of a researcher with the creative instinct of a marketer, a combination that shapes everything he builds.
President, New York & Co 1888 Paris
Trusted Advisor in Luxury Brand Strategy, UHNW Influence, Strategic Scarcity and Neuro Intelligence
Multi-Award-Winning Global Thought Leader in Leadership, Organisational Health & Culture Intelligence
From luxury brand CEOs and sustainability trailblazers to tech
disruptors and cultural tastemakers, our speakers represent a cross-
section of excellence, insight, and global perspective. They are the
voices driving change in industries ranging from fashion and finance to
hospitality, innovation, real estate, and beyond.